Privacy Policy

1. Information We Collect

We collect the following categories of information to provide the Service:

• Account information: name, email address, business name, role, and login credentials for the people who administer your BlueMap workspace.
• Brand and tenant context: the documents and facts you provide to teach the Service your brand: voice guides, offers, goals, location details, and other context used to generate marketing.
• Connected-account tokens: access tokens and credentials for the third-party platforms you connect (for example WordPress, Google Business Profile, and social networks) so the Service can publish and report on your behalf.
• Site and marketing metrics: performance data such as rankings, traffic, engagement, and publishing status collected from your sites and connected platforms.
• End-customer leads: contact information for your prospective customers that you route to the Service through a leads webhook (for example a name, email, phone number, or message submitted on your site).
• Usage and log data: technical information generated when you use the Service, such as IP address, device and browser information, actions taken, timestamps, and diagnostic logs.
• Business visitor identification: on our public marketing site, we use a third-party service that attempts to match a visitor's network and device signals against commercial business databases to identify the company, and in some cases the individual professional, visiting our pages. This runs on our own marketing site only, never inside the customer application, and it is described further in the Cookies & Analytics section below.

2. How We Use Information

We use the information we collect to:

• Provide, operate, and secure the Service, including generating, scheduling, and publishing marketing content;
• Authenticate users and manage your workspace and connected accounts;
• Process end-customer leads you route to us and make them available to you;
• Measure marketing performance and produce reporting;
• Provide support, communicate about your account, and send service-related notices;
• Bill for the Service and prevent fraud and abuse;
• Maintain, troubleshoot, and improve the Service; and
• Comply with legal obligations and enforce our Terms.

We do not sell your personal information.

3. Subprocessors

We rely on the following subprocessors to operate the Service. Each processes only the data needed for its function and is bound by contractual confidentiality and data-protection obligations.

We may update this list as the Service evolves; when we add or change a subprocessor that handles personal data, we will update this Policy.

4. How We Share Information

We share information only as described in this Policy:

• With subprocessors listed above, to provide the Service;
• With third-party platforms you connect, to publish and manage content at your direction;
• For legal reasons, when we believe disclosure is required by law, legal process, or to protect the rights, safety, and property of BlueMap, our users, or the public;
• In a business transfer, such as a merger, acquisition, or sale of assets, subject to the commitments in this Policy.

We do not sell personal information. Our public marketing site uses the analytics and advertising measurement tools described in the Cookies & Analytics section below, and you can opt out as described there.

5. Data Retention

We retain personal information for as long as your account is active and as needed to provide the Service, then delete or de-identify it within a reasonable period, unless a longer retention is required for legal, accounting, security, or dispute-resolution purposes. You may request deletion as described below. Connected-account tokens are retained until you disconnect the account or close your workspace.

6. Security

We use administrative, technical, and organizational safeguards designed to protect information, including encryption in transit, access controls, and scoped credential storage. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for protecting your account credentials and for the security of the connected accounts you authorize.

7. International Transfers

We and our subprocessors may process and store information in countries other than the one in which you are located, including the United States and the European Union. Where required, we rely on appropriate safeguards (such as standard contractual clauses) for transfers of personal data across borders. By using the Service, you understand that your information may be transferred to and processed in these locations.

8. Your Rights

Depending on your location, you may have rights to:

• Access the personal information we hold about you;
• Correct inaccurate information;
• Delete your personal information;
• Export a copy of your data in a portable format; and
• Object to or restrict certain processing.

To exercise these rights, contact us using the details below. Where you provide end-customer leads to us, you act as the controller of that data and we process it as your processor; we will assist you in responding to requests from your end customers, and we will direct such requests we receive to you.

9. Cookies & Analytics

The BlueMap application uses a session cookie to keep you signed in and to operate the Service securely. This cookie is essential to the functioning of the app. We do not use it for third-party advertising. You can control cookies through your browser settings, but disabling the session cookie will prevent you from signing in.

On our public marketing site (bluemap.com), we use a small set of analytics and advertising tools to understand which pages help visitors and to measure our own campaigns:

• Google Analytics 4 and Google Tag Manager: page views, traffic sources, and conversion events such as starting a free audit. Cookies: _ga and _ga_*.
• Microsoft Clarity: session recordings and heatmaps that show how visitors move through our pages. Text you type is masked. Cookies: _clck and _clsk.
• LinkedIn Insight Tag and Meta Pixel: measurement of our advertising on those platforms. Cookies include li_fat_id and _fbp.

We also use RB2B, a business visitor identification service, on our public marketing pages. RB2B and its identity partner LiveIntent attempt to match the network and device signals of a visit against commercial business databases in order to tell us which company, and sometimes which individual professional, viewed our pages. This happens without you filling in a form. It applies to visitors in the United States, it runs only on our marketing site and never inside the signed-in application, and we use what it returns solely to decide who on our team should follow up.

For visitors in the European Economic Area and the United Kingdom the analytics and advertising tools above stay off by default under Google Consent Mode, and no analytics or advertising cookies are set. We never send the emails, names, or other personal details you type into our forms to any of these tools.

If you would prefer not to be identified this way, email [email protected] and we will suppress your details, or opt out directly with RB2B and LiveIntent.

You can opt out at any time: install the Google Analytics opt-out browser add-on, or block and clear cookies for bluemap.com in your browser settings.

10. Children's Privacy

The Service is a business tool that is not directed to children. We do not knowingly collect personal information from anyone under 18 years of age. If you believe a minor has provided us personal information, contact us and we will take appropriate steps to delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date and, where appropriate, provide additional notice. Your continued use of the Service after changes take effect constitutes acceptance of the updated Policy.

12. Contact & Data Requests

For questions about this Policy or to make a data-processing request (including access, correction, deletion, or export) contact us at [email protected]. Please include enough detail for us to locate your records and verify your request; we may need to confirm your identity before acting. You may also reach us by mail at Conversion System, LLC (operating BlueMap).