Visibility analytics for multi-location home services brands

BlueMap shows a home services brand how each service area is found: map rank around every address, Business Profile calls and direction requests, Search Console demand, AI answers and a monthly site audit per location.

The problem

• Service-area businesses rank on a map that changes street by street. One rank number hides where the trucks are invisible.
• Lead aggregators sell the same homeowner to three competitors. The brand needs to know where its own listing wins before it buys another lead.
• Franchisee sites drift. A missing phone number or a broken service page costs calls for months before anyone notices.

What BlueMap measures

• A map grid around each location at the zoom homeowners search, so the brand sees the blocks it owns and the blocks a rival owns.
• Calls, direction requests and website clicks from each Business Profile, next to Search Console clicks and impressions, per location.
• Whether AI assistants name the location when a homeowner asks for a plumber, a roofer or an HVAC company in that town.
• A monthly site audit per location with movement since the last one, so a broken booking page shows up within the month.

Common questions

We have service areas, not storefronts. Does the map grid still work?
Yes. The grid is centered on the address or the service-area center you give, at a radius you choose. A 7 mile radius is the usual starting point for a service-area business.

Can a franchisee see only their own location?
Yes. A seat can be scoped to one location, and the brand keeps the group view.