BlueMap vs Yext for multi-location groups
Yext publishes a location's business information across directories and keeps it consistent, at $199 to $999 a location a year on its self-serve plans, with larger footprints quoted. It does not scan map ranks, ask AI assistants or audit sites. BlueMap does those three and leaves listings to a listings tool. Prices read on October 9, 2026.
| Yext | BlueMap | |
|---|---|---|
| Built for | Brands that need hours, addresses, phone numbers and services published and kept consistent across directories. | Groups with many locations: veterinary groups first, then home services, medical and dental, franchise systems. |
| Map rank grid | Not part of the listings plans. | A 9 by 9 grid, 81 points, around each address, scanned weekly, with share of local voice and the rivals that outrank you at each point. |
| AI answer tracking | Not part of the listings plans on its plans page as of October 9, 2026. | Eight platforms asked per city: ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, Google AI Mode and the ChatGPT and Gemini apps. Answers kept. |
| Website audit | Not part of the plans. | Every active location's site, every month, scored across nine disciplines against its last audit, with each finding named page by page. |
| Search and profile numbers | Listings analytics on Complete and Premium; review monitoring on Premium. | Search Console and Business Profile numbers per location, with the previous period beside each, rolled up to the group. |
| Listings management | Yes, the core product: 40 or more sites on Emerging, the major platforms on Essential, the full network with PowerListings+ on Complete and Premium. | No. BlueMap measures; it does not publish or sync listings. |
| Review management | Review monitoring on Premium. | No. Ratings and review counts appear in the map scans; BlueMap does not request or answer reviews. |
| Group view | The self-serve plans cover single locations; multi-location footprints are quoted and typically billed annually. | A league table that ranks every location on the same columns with movement since last month; seats scoped by region or unit. |
| Pricing | Self-serve: Emerging $199, Essential $449, Complete $499 and Premium $999 a location a year, billed annually. | A monthly price per active location plus one group fee, quoted in writing after the free audit; no ad spend, no annual contract. |
The honest verdict: If the problem is wrong hours, addresses and phone numbers across directories, Yext is the listings utility and is priced per location per year for it. It does not scan map ranks, ask AI assistants or audit sites. BlueMap measures where each location is found and audits each site monthly, and leaves listings to a listings tool; the two do not overlap.
Sources
Yext's facts above were read from these pages on October 9, 2026. Prices and plans change; check them before you buy.
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